Top Ten Successful Marketing Tips
Guided by Mark Maupin

Marketing is not just about advertising and sending out smoke signals to bring in customers. At the heart of it, marketing is simply about effective communication to get what you want. This is an essential skill not only for running a business, but also for being successful in all aspects of life. If you can effectively sell your ideas to the masses or even just to your smug boss – you could stand to make a lot of money. Your ideas will earn more respect. Your confidence will grow, and as a result, your credibility among your co-workers will increase.

There are probably at least a few tips below that you can incorporate into your business practice immediately to increase your marketing effectiveness.
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Be Honest

We humans are funny creatures… we won’t do much of anything if we don’t trust someone. You need to build that trust through your advertising, through your communication and through your support. But you don’t always have the ability to build a lot of trust in one specific marketing piece. So, you need to work extra-hard to establish this critical “relationship” between your company and the customer. Your claims should always be believable. You simply can’t trick someone into buying something If you’re going to make claims in your marketing, back them up with facts or proof.

Keep It Personal

Mark Maupin explains the secret. People yearn for personal, one-on-one contact. I think they want to be treated as unique individuals.” Did the above statement hit you a little differently than the rest of this article? If so, you can see that in anything you write – even an Internet ad – you should make your potential customer feel special. There are many ways to do this. In email or letter correspondence you could use a personal greeting, or their name (if you know it). Or, you can make the customer feel like they’re part of a very special, small group. No one wants to feel like just another face in the crowd!

Make It Clear What You Want Your Customer To Do

While none of us are likely to admit we like to be told what to do, in reality, it works well for advertising and marketing. It’s your responsibility as a marketer to command your reader. Tell them exactly what you want them to do.

1.Order now by clicking here…”
2.Get started today by calling…”
3.Call your personal consultant right now…”

And, here’s a related idea. Americans love choices – in fact, we’re used to having too many choices in our land of plenty. Perhaps you have stood confused in the aisle of the supermarket, trying to decide which of the hundreds of kinds of cold medicines to buy. A similar “paralysis of analysis” can happen to your customer if you offer too many options in your marketing. Don’t risk confusing your customer by putting too many attractive choices in an ad. You run the risk of inviting your potential client to ponder which one is best, and the result in no choice/sale at all. you can also get more detail through ..Mark Maupin

Be Accessible

Have you ever seen an advertisement or come across a website that promoted a service or product you were interested in? But, when you went to find a phone number, physical address, or email contact, it was hard to locate. If you’re the impatient type, you might have even gone to a competitor instead! Don’t be that “hard to contact” business. Always include an e-mail address, a phone number, and any other critical contact information in easy-to-spot locations on all of your printed documents, your website, or any other marketing pieces.

Get Emotional

We’d all like to think of ourselves as highly rational and intelligent beings. But the fact remains that its our emotional side that often spurs us into action. Design your marketing to invoke your target customer’s emotions. Firing up feelings of desire, curiosity, hope, fear, surprise, respect, humor.

Grab Your Potential Client’s Attention

An involving image to your advantage. If you’re creating a marketing piece with text, make sure to “sell” the reader with your first sentence. The first sentence of anything you write – whether that is an email subject line, an opening to a promotional letter or the headline of an online ad – is the most important part of the whole piece. After all, if the customer never starts reading, they’re zero chance of them reading anything that comes afterwards! When there’s a lot of text, it’s not the reader’s job to stay interested and keep reading – it’s your job to grab their attention and keep it. When in doubt, cut text down! Never make it longer than it needs to be. Don’t overload your potential customer or client with extra information and data in a business card, post flyer, or radio advertisement. For more details you can click on

Show Them How You Can Improve Their Lives

A related way to really connect with your potential client in marketing is to show them how your service can make their lives better. It all comes down to a “problem – solution” approach to ad creation. Before starting any marketing campaign, you should first consider these simple questions:

1• What are my customers’ problems?
2• How does my service solve those problems?

Remember, you’re still relying on basic human emotions. We all have real problems, and we carry them with us through our day. So by employing the “problem – solution” marketing method, you appear to present a perfectly rational argument. But, when the customer sees the benefit, it produces an emotional response of “wow, that would be really great!” or “that’s just what I need at the end of a long day . . .”, etc.

Monitor And Adjust Marketing

You’ve invested both time and effort you’re your marketing strategy. Maybe you’re convinced it’s the best campaign possible. But don’t be “sold” on the merits of your own work and ideas. Take a hard look at the results, track how your marketing performs over a period of time (don’t make a decision to change things too quickly) and be open to making adjustments if necessary. It might be worth hiring an outside consultant to review your campaign and results. It’s better to have to spend more money retooling your marketing program into something that brings positive results than to keep pushing out a weak or ineffective message, or the right message by the wrong channels of communication.

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Follow Up!

Don’t assume that a customer remembers what you discussed last week, or that they received (and actually read) that pretty sales flier you mailed out a month ago. If your business deals with a limited number of clients with highly personalized service, consider calling them a week later. If you have hundreds or thousands of people in your leads list, mail a follow-up marketing piece or email that reminds them of the special offer you made previously. One of the cornerstones of marketing is repetition. And, you will often be rewarded for going the extra step to remind a customer of what an incredible offer you extended to them previously.

Don’t Neglect The Customer And Self-Promote Yourself

It’s fine to give the client compelling reasons to spend money with you. But if your marketing campaign brags about the size of your operation, how your product blows away the competition, focuses on your company growth, and doesnot once mention how much your product or service benefits the customer, you’re possibly ignoring – and insulting – the very people your ad is targeting.
Consumers typically want the following two things in order to spend money:

1• Be shown a solution to a problem they have.
2• Be offered an attractive solution to that problem.

Provide compelling reasons that your business provides the best way to address that problem, and acknowledge the customer’s belief that they are the most important part of the business transaction. Do this well, and your marketing efforts are sure to be a hit.