How Many Order Links Should You Have In Your Sales Letter Copy In Order To Get A Customer To Purchase Your Product?

"Order Links: How Many Should You Have In Your Sales Letter?"

Many people think that they should strive to have two things happen when people come to their website. They want them to sign up for their list and buy a product. Top Internet businesses know that the only goal they have is to have people buy their product. Don't worry about having them sign up. They want them to buy today.

How do they get people to buy their product today? This assumes that they already have a website and are currently try to market their product and service online.

They can miss out on thousands of dollars in revenue if they don't take into account of the following considerations. First, look at your order links. Order links are links that will take the customer to their website page where they can enter their payment information and purchase their product or service.

The question is: Where should they have order links within their ad copy?

There are two main modes of thinking as far as order links go which include:

Order Link Mode 1: There are no order links in your ad copy until the bottom of the copy.

Order Link Mode 2: There are several order links throughout the copy.

Essentially, in both the online and offline world, a customer comes to your sales letter and reads the headline. If the headline catches their eye then they will read on. They have to make sure that your sales letter consists of chunks of information or smaller sales letters within the large sales letter.

The customer begins at a zero value when they come to their website. Then the customer reads their sales letter headline. The customer has now stepped onto the ladder of value. The more the customer reads their sales letter, the higher they go up the ladder of value. When they are asked to buy something on their website right away, they lose interest, but don't go down to the bottom of the ladder. They simply go down a notch in the value ladder. At the end or sooner a prospect will purchase. This is when they are at the top of their value hill.

The customer will determine whether or not the price of your product or service is equal to the value of the product or service. Once they perceive this equality then they will purchase the product or service.

The customer goes through this process about 9 to 12 times while going through the sales letter. So how many times should they have an order link in your copy? First, take a look at your current sales letter. How many order links do they have in the sales letter copy? Many people have too few order links. You should have 9 to 12 order links. Anything more is overkill and will turn the customer away.

Secondly, they need to ask for the sale in a lot of different ways. They should get a lot of trial closes out of the way before the person actually buys. What is a trial close? A trial close is when a person has read one of the small chunks of their sales letter and has been asked to purchase the product at that point with an order link.

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(770) 271-1536
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