Define Strategies That Work
Guided by Mark Maupin

People spends thousands of dollars in marketing and getting poor leads. The "gurus" always make it sound so simple.

Fact is that if we keep doing what the masses out there are doing, we are going to get the same results as they are. Many of the strategies they teach do work and can work over a period of time if you stick to it and spend a lot of money.

The powerful strategy that you can implement today to get your motivated seller marketing machine.

Focus On Marketing To Attorneys

When home owners have to divorce, file bankruptcy, fight a pending foreclosure, settle probate, file for disability and or beat criminal charges who do they turn to for professional help ? If you answered attorneys, you are right. These guys are always in the middle of the action and if you want highly profitable deals you need to target them.

Within the first week of running my direct response ad in our local Attorney Bar Association newsletter I had an estate attorney call me with a "House Problem".
To make a long story short he was dealing with an estate that had been dragging on for four months and he could not sell the house because it was trashed - He wanted out and wanted me to buy it. He was willing to let the house go for 50% of its true value.
Fair Market Value: $175,000
Sale price: $95,000
Rehab and holding cost: $40,000
That meant a $30,000 net profit.

Well that's my tip for today. Incorporate attorneys in your marketing strategy. They deal with our target market (motivated sellers) every single day.

Mark Maupin explains that it still amazes me to this date how few investors are going after this niche market for real estate deals. Now, I do not want you to think that this is the "Holy Grail" of getting deals and that you will retire in one month from marketing to attorneys, however once you have built up a few contacts you will be amazed at how much less you will need to rely on the mainstream advice on how to get deals such as:

1.Bandit Signs
2· Mailing Postcards
3· Classified Ads
4· Bus Bench Ads
5· Flyers
6· Business Cards

There is a place for these marketing strategies however they all cost money. If you are on a tight marketing budget( like many of us when we got started) then building up business relationships with attorneys for referrals is a great way to go.

"Which Attorneys should I target" you might ask ? Well, let's think. Do you think maybe:

1· Divorce Attorneys have clients that will need to sell their home.
2· Real Estate Attorneys have clients facing foreclosure.
3· Bankruptcy Attorneys have clients that are fighting foreclosure.
4· Estate Attorneys have clients who have inherited homes they do not want or can afford.

Workers Compensation and Criminal Law attorneys are also a great resource of getting deals from. How will you get them to refer you deals? Simple, your job is going to be to show them the ultimate benefit why they should send you business which is that you can save them time and money and help their clients who are facing the risk of losing their home.

If done correctly and in a professional manner you will be amazed at the quality of leads that will come your way.